Athletic Shoes (PERCH Horizontal)

PERCH built this dynamic demo based around four athletic shoes. Each shoe not only has its own digital content, it also has its own soundtrack. The soundtracks layer to create an ear-catching, in-store audio experience.

The design is constructed so that the products can be replaced without having to replace the branded lifestyle video under each shoe. When new shoes arrive, only the shoe-specific content has to change.

In additional to tech specs and product details, this PERCH display features an Instagram feed and live user reviews from online.

PERCH could easily modify this design to allow for up to eight shoes at once.