Perch can can convey an emotion as well as it can convey information. It can build a life around a product, and bring delight to the customer. In this perfume display, touching one of the bottles releases a flurry of flower petals that relate to the ingredients in the perfume. A few notes of music accompanies every touch and helps to communicate the spirit and essence of the product at hand.
Perch was selected as a winner in one of New York City’s key Fashion Week Initiatives: Project Pop-Up NYC. As one of 11 retailers and tech companies representing the city’s next generation of fashion industry leaders, Perch was given a space in the fittingly-named STORY retail complex on 10th Avenue. To demonstrate the display technology, [...]
Perch worked with Kiehl’s Since 1851 to design a fun, memorable in-store customer experience for the launch of the Aromatic Blends fragrances. Each fragrance is associated with an exotic travel destination, and entices customers to pick up the bottles to reveal more information about the origins and ingredients of each scent. The campaign tried to [...]
Perch created this simple display for the WooliteWashed pop-up boutique in New York City in conjunction with Iris Worldwide. When a visitor first approaches the display, two Woolite bottles sit on the table, surrounded by an animated background of bubbles that respond to the wave of one’s hand. Visitors are instructed to “TOUCH CAP”. Upon [...]
The festive “Gift of Giving” display at treasure&bond presents five unique products for customers to pick up and learn about. The display, which is the located in the front of the store, includes a wide range of products, from a candle that smells like wine to a set of nail polishes that looks like pills. [...]
Perch can transform an ordinary display into an extraordinary display. Turning the usual into the not so usual, and delivering an experience that the shopper is not going to forget. And why not? Anything is possible with Perch. It could be the solar system this week, and next week, something completely different. Experiment with design, [...]
In addition to being an interactive display system, Perch is also an interactive lighting system. Perch makes it easy to show products in their best light, utilizing color and contrast to focus the customer’s eyes, right where they should be. Once a customer picks up a product, more information is revealed.
Perch can be used to highlight the features of a single product, such as the robotic vacuum cleaner shown here. This leaves a lot of space around the product to impress the customer with videos, animations and key product information.
Perch is really about interacting with the products — the actual products, not photographs of them. In this example, touching one of the four cameras causes it to “take a picture”. Touching each camera also brings up a super simple interface for learning more about that product. This combination of physical objects and virtual interface [...]
The goal of any retail display is first to attract customers, and second to get them to touch the products. This example encourages visitors to touch each of the bottles to see a magical explosion of color. Touching a bottle not only releases a visual storm, but also creates a chime-like sound that is unique [...]
Perch can work with a single product or a whole suite of products. In fact, it can handle as many products as you can fit on a table without overlapping. Here, the selection of sunglasses is presented as a collection. Touching any one pair of sunglasses reveals information and a photo that is specific to [...]