Kiehl's (PERCH Horizontal)

Perch worked with Kiehl’s Since 1851 to design a fun, memorable in-store customer experience for the launch of the Aromatic Blends fragrances. Each fragrance is associated with an exotic travel destination, and entices customers to pick up the bottles to reveal more information about the origins and ingredients of each scent.

The campaign tried to emphasize the special location of each fragrance and the two special ingredients after which the products are named. When the customer picks up a fragrance, a small biplane flies across the table, from the place where the fragrance was resting to the associated country on the map. This is followed by an animation featuring flowers, fruits and other ingredients in the perfume.

Having experienced one bottle, visitors will generally want to explore all four bottles, learning a little at each destination along the way.