NBC Universal (PERCH Horizontal)

PERCH collaborated with MKG Productions and NBC | Universal to create this interactive display for the NBC | Universal Digital Amplified event in New York City. The 12ft PERCH display highlighted 16 NBC | Universal brands including NBC Sports, the TODAY show, Bravo and Fandango, with a coaster on the table for each of the featured brands. Event attendees were invited to place their drinks on branded coasters on the display – and in doing so, activated animations and fun facts about NBC|Universal brands. The result was a fun and engaging experience that encouraged guests to interact with the full range of NBC | Universal brands.