PERCH Featured on CNN

A new shopping experience

CNN’s Kelly Bowman visited PERCH and took a tour of all our latest innovations.  To see her report, watch this link and listen to Jared Schiffman, the founder and CEO, talk about PERCH as it continues to evolve and shape the physical and digital retail landscape.

PERCH Wins Clio Award For Its Collaboration With Jo Malone

In this special collaboration with Jo Malone London, a first of its kind interactive fragrance display was created that attracts and engages consumers while bringing the identity of each scent to life and illustrating the key brand philosophy of Fragrance Combining.

When customers pick up one of the six featured fragrances, beautiful floral illustrations designed by British fine artist Michael Angove emanate from where the bottle was resting, highlighting the top note of each fragrance. Additionally, the animation suggests a combiner fragrance. The result is an educational, engaging, in-store experience that consumers love.

While the display is designed to be a self-serve retail display, it also acts as a visual aid for the in-store staff.

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PERCH Wins International Design Award for GO SPORT

 

PERCH teamed up with Brand Creative to recreate the new GoSport flagship store in Dubai. To highlight GoSport’s reputation as the region’s best sports retailer, PERCH designed custom fixtures that brought smart watches and athletic shoes to life. Combining dynamic videos with bold graphics, customers were led through a one of a kind shopping journey.

PERCH on CBS THIS MORNING

At fashion lab, tech startups are pointed toward success

Some of America's leading names in fashion aren't just thinking about what's in season, they also have an eye toward the future, CBS News correspondent Vinita Nair reports.

New York City is arguably the fashion capital of the world, and the brains behind a new mentorship program would like to see it become the fashion tech capital of the world, as well, fostering a new generation of retail-focused startups.

Jared Schiffman, the founder of Perch technology, was creating interactive installations for museums. Then he realized his technology could be used to sell products. His company adds interactive displays to retail items; when you pick up an item, you can click through an interface to see available colors, sizes and reviews.

"Everything you see on the table is actually created by this technology that lives above the table. We project down onto the table, and that's how we create the imagery..." Schiffman said. "If you're holding a product, actually you're a lot more likely to buy it."

Perch is one of eight companies hand-picked for the New York Fashion Tech Lab, a 12-week program in which tech startups are paired with retail giants such as Macy's, Kate Spade, J.Crew and Ralph Lauren. With half of all new businesses failing after five years, the non-profit lab is designed to help the startups beat the odds.

The Partnership Fund for New York City and Springboard Enterprises run the program.

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PERCH Featured in Forbes

What Does The Future Of Retail Look Like?
Four Young Companies Provide A Glimpse

There was a lot to digest at Jason Calacanis’ and Pivotal LabsLaunch Beacon conference on Monday, an event devoted to exploring trends around e-commerce, retail, payments and location-based technology.

To this audience member, the most interesting bits came from the morning demos of four companies working on technology with applications for retail and e-commerce.

If these startups have their way, we’ll soon live in a world of interactive in-store displays, ubiquitous mood tracking and effortless shopping on the fly.

Oh, and your smartphone might replace your waiter.

Perch

There aren’t enough interactive screens in your life, so the people of PERCH are here to help. The company sells a projector that produces a customized digital display for shoppers to play with as they browse products in store. In addition to conventional touch-screen interactions, like swiping and scrolling, the technology senses when customers touch or pick up objects placed on the surface.

In the video below, for example, shoppers looking for nail polish get a delightful ping when they touch each bottle, along with information about the shade.

Founded by CEO Jared Schiffman, a veteran of MIT's Media Lab, in 2012, the company counts Kate Spade, Kiehl's, Cole Haan and Quirky as customers, leasing the tech for $500 per month. (They previously sold it for $7500.) PERCH can simultaneously update thousands of units across different stores at the same time and brands can group multiple units together for more complex presentations.

With $60K per month in sales, the New York-based company is currently raising a $1.2 million seed round.

 

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PERCH & Kate Spade Join Forces

Kate Spade Launches Perch Technology in Stores

Perch, an interactive display system, seamlessly integrates rich media content into the in-store shopping experience.

KATE SPADE’S ROOST: In an effort to make its stores more interactive, Kate Spade has launched Perch technology in its stores. Perch, an interactive display system, seamlessly integrates rich media content into the in-store shopping experience. “Our stores are great expressions of the brand,” said chief marketing officer Mary Beech, “but we were looking for an opportunity to bring content to life.”

In the Kate Spade store in the Flatiron District, Perch is suspended from the ceiling above a merchandising table near the front door, although in some stores, the unit may project on to a wall. It projects animated images onto the surface below. An optical sensor inside the Perch unit detects when a product is picked up or a customer touches the table. The display responds in real time.

Using its hashtag, #travelcolorfully, as a starting point, Kate Spade introduced a live feed of Instagram photos of customers in exotic locations. Other areas on the table are devoted to style tips and ad campaign videos. There’s also a “create the outfit” panel with looks spinning and the sounds of a slot machine. If a consumer picks up a shoe or handbag displayed on the table, the reward is a game or other content.

“We’ve seen a higher sell-through for products on the table,” Beech said.

The experience will be available next month in select Kate Spade stores in Boston; Chicago; Dallas; Orlando, Fla.; Bellevue, Wash., and two units in London.

Beech said the technology is “very cost effective,” adding that the system will be installed in stores at least through 2014. “We’re constantly thinking about what’s next for our customer and online,” she said.

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Perch Featured in Mashable

SoHo Gives a Glimpse of Retail's Future

Walk down Greene Street in Manhattan's SoHo district this week, and you'll get a glimpse of the retail store of the future — two of them, in fact.

At 131 Greene Street, online jewelry retailer BaubleBar has set up a pop-up shop replete with digital touchscreens and interactive displays. Open through August 13, shoppers can use in-store iPads to design and purchase jewelry personalized with their initials and other permutations. Interactive store displays, designed by Perch Interactive, use projections and sensors to serve up content when shoppers pick up individual pieces of jewelry on display. Visitors will also be encouraged to upload photos of themselves to the web via Olapic.

 

The store's digital enhancements are designed to bring the engagement and conversion-driving features of BaubleBar's website to a physical retail environment, BaubleBar co-founder Amy Jain said in a phone interview with Mashable last week. "On the website, we have a lot of editorial content about trends and how and when to wear [our jewelry]," Jain explains. "Finding out how to do that in a retail space was challenging."

Jain says the pop-up store is a way for BaubleBar to reach new customers that will continue shopping with the company online after the store closes. "Everything we do must be ROI positive," Jain says. "For that to happen, we needed to create a fun shopping experience [people] would talk about and then want to share with their friends. [The store] allows us to introduce the brand to new customers, who can touch and feel the product in person, then continue shopping on our site."

 

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