What Does The Future Of Retail Look Like?
Four Young Companies Provide A Glimpse
There was a lot to digest at Jason Calacanis’ and Pivotal Labs' Launch Beacon conference on Monday, an event devoted to exploring trends around e-commerce, retail, payments and location-based technology.
To this audience member, the most interesting bits came from the morning demos of four companies working on technology with applications for retail and e-commerce.
If these startups have their way, we’ll soon live in a world of interactive in-store displays, ubiquitous mood tracking and effortless shopping on the fly.
Oh, and your smartphone might replace your waiter.
There aren’t enough interactive screens in your life, so the people of PERCH are here to help. The company sells a projector that produces a customized digital display for shoppers to play with as they browse products in store. In addition to conventional touch-screen interactions, like swiping and scrolling, the technology senses when customers touch or pick up objects placed on the surface.
In the video below, for example, shoppers looking for nail polish get a delightful ping when they touch each bottle, along with information about the shade.
Founded by CEO Jared Schiffman, a veteran of MIT's Media Lab, in 2012, the company counts Kate Spade, Kiehl's, Cole Haan and Quirky as customers, leasing the tech for $500 per month. (They previously sold it for $7500.) PERCH can simultaneously update thousands of units across different stores at the same time and brands can group multiple units together for more complex presentations.
With $60K per month in sales, the New York-based company is currently raising a $1.2 million seed round.