In this special collaboration with Jo Malone London, a first of its kind interactive fragrance display was created that attracts and engages consumers while bringing the identity of each scent to life and illustrating the key brand philosophy of Fragrance Combining.
When customers pick up one of the six featured fragrances, beautiful floral illustrations designed by British fine artist Michael Angove emanate from where the bottle was resting, highlighting the top note of each fragrance. Additionally, the animation suggests a combiner fragrance. The result is an educational, engaging, in-store experience that consumers love.
While the display is designed to be a self-serve retail display, it also acts as a visual aid for the in-store staff.