Nexxus (PERCH Horizontal)

PERCH does much more than showcase a product on display; it educates the consumer about that product. The Nexxus PERCH focused on the company’s Youth Renewal hair care line, which features five products formulated to combat the eight signs of aging hair. Each product, when picked up, presents the customer with information on the product’s Purpose and Formula, as well as a Regimen section featuring short video demonstrations showing customers how to style the product into hair.