PERCH is an interactive display technology designed for use in retail spaces. It turns any table surface into a dynamic, hands-on interactive display. PERCH encourages shoppers to touch and pick up products, and rewards them for doing so with relevant product information and brand-specific media.
PERCH displays can serve a number of roles in the retail environment. A PERCH display can bring attention to featured products via digital spot-lighting and eye-catching animations. It can also provide detailed information about products, including technical specifications and product features. A PERCH display can even present data from online sources, like user reviews and star ratings. Most importantly, PERCH displays can build a life around a set of products, placing them into environments far from the store itself, and showing the products in places that shoppers may have never imagined.
PERCH allows products and media to live in the same space, for the first time ever. It combines the benefits of online shopping with the advantages of in-store shopping to create a seductive and entirely original experience for the customer.
Perch is an entirely new media platform and retail technology. If you would like to know more or have a new idea about how the Perch may be used in your retail space, please do not hesitate to contact us.
Perch Interactive is a spin-off of Potion. Potion is an award winning interactive design and technology firm located in New York City.