Story - Baggu (PERCH Horizontal)

Perch was selected as a winner in one of New York City’s key Fashion Week Initiatives: Project Pop-Up NYC. As one of 11 retailers and tech companies representing the city’s next generation of fashion industry leaders, Perch was given a space in the fittingly-named STORY retail complex on 10th Avenue.

To demonstrate the display technology, Perch created a display featuring Baggu’s leather bags, which are sold by fellow Project Pop-Up winners Of A Kind. Three bags are displayed on a projected wood surface, each with its own individual spot light casting a soft glow around it. As a customer picks up a bag, a collection of potential contents such as sunglasses, keys and lipstick appear on the table exactly where the bag was sitting. At this point, the customer may touch one of three buttons labeled “Photos”, “Story” and “Details” to learn more about the product at hand.

According to the staff at STORY, the response to this display has been exceptionally positive and the products have been selling well.