Barnes & Noble and Penguin Random House


PERCH had the opportunity to work with Random House and Barnes & Noble to rethink the future of book selling. The reality is that every book has a ton of content. At PERCH we like to champion the idea of “physical+digital” in retail, this collaboration is another form of that idea, with physical media being enhanced by digital media.

With our PERCH interactive retail displays we could highlight the authors and genres, allowing for easier in-store browsing experiences. Furthermore, by leveraging PERCH, Random House and Barnes & Noble could now highlight the videos and pictures that couldn’t be in the book, providing more background on the author and adding higher perceived value for the customer.

Through the process of designing this experience, Random House and PERCH tested different user experiences from a discovery focused approach to a product focused approach. By testing different forms of the experience we are learning what is going to drive the future of the in-store book buying experience.

This PERCH unit was located in the Barnes & Noble flagship store in Union Square, NYC.