WAA Ultra x Comqi - Mannequin Display
The design for this experience was inspired by Perch’s jewelry case deployment. The idea being, there is merchandise a brand wants to protect, but still wants to encourage learning and engagement with the product.
This specific deployment is using IR Frame technology, in which specific regions of the glass are mapped out for the interaction. Regions could be larger than what is seen in this demonstration, or up to 1 centimeter of specificity.
For the first time, brands could message every single product with integrity, bring in all the rich content from the web including branded videos, ratings and reviews, and more, and even a QR code to buy and checkout using mobile apps, further deepening the relationship with the customer across channels.