Jo Malone - Fragrance Combining Cabinet
Experiential Marketing In-Store and at Scale
Jo Malone began working with PERCH in 2015 with a focus on creating an interactive retail experience that would encourage combining fragrances in store. As a high-end luxury brand, Jo Malone did not want to overload the consumer with information but instead to create an experiential implementation focused on surprising and delighting the customer, while giving them a visual language to understand the scents they were smelling and identifying complimentary fragrances for exploration. The result is an elegant shopping experience that won PERCH the 2016 CLIO for Visual Design in the Beauty Category and is seeing 25% product lift and 16x ROI.