Johnson & Johnson Multi-brand Beauty Marketing Lozier-Integrated Endcap

On the heels of a successful launch with over-the-counter (OTC) products at Wakefern, Johnson&Johnson worked with Perch to educate and engage their beauty customers with interactive displays integrated into Lozier shelving systems for end caps throughout the midwest, including identifying a pool of comp stores to measure statistically significant sales lifts adjusted for seasonality. The results was an outstanding experience, interesting analytical findings that identified which products best converted to digital engagement and double-digit sales lift.