kate spade new york "Make It Mine"
kate spade new york has always been on the forefront of retail innovation. Their new Make It Mine line of personalized handbags let their shoppers pick several straps, flaps and charms for their bags and have many bags in one. But demonstrating all the combinations is a lot of work for a salesperson and not all the inventory may be readily available. Their latest personalization offering, Make It Mine, consists of a a set of convertible handbags, each designed to get their own outfit changes. In addition to picking a convertible bag, the customer has infinite possibilities for customization, where she can mix and match with straps and tassels, charms and more. But demonstrating all the combinations is a lot of work for a salesperson and not all the inventory may be readily available.
When a shopper picks up a bag, the PERCH-enabled display detects which product has been picked up and immediately switches to the configurator for that bag on screen. The fun and inviting interface encourages shoppers to explore all the straps, flaps and stickers that can be customized for each of the bags. The experience combines a rich blend of videos, how to’s, and product information. Addtitionally, customers may purchase the customized bag(s) in store or online via email. The powerful omnichannel experience is embedded seamlessly within the retail shelving and displays.