Our team of experts conducts regular in-depth interviews with innovators and leaders to provide insights about the evolution of the marketing discipline. Rachel Shechtman is the founder and CEO of STORY. Rachel has created a highly successful retail concept that takes the point of view of a magazine, changes like an art gallery, and sells things like a store. She treats her store as “the ultimate touch point” that delivers an all-consuming experience that is as much about the narrative and community as it is about the end product being sold. Every three to eight weeks, STORY completely reinvents itself -- from the design to scents to the merchandise – with the goal of bringing to light a new theme, trend or issue.