For retail IT leaders, it’s become difficult to ignore two emerging technology trends: artificial intelligence and augmented reality.
Hardly a week goes by without a headline on how retailers can use AI and AR to engage with customers and make their shopping experiences more immersive and personalized. Just last week, clothing chain Zara said it would introduce AR displays in its stores starting in April. Reuters reportsthat it will show “models wearing selected looks from its ranges when a mobile phone is held up to a sensor within the store or designated shop windows, with customers able to click through to buy the clothes.”
Before retailers make significant investments in these emerging technologies, they need to ensure that have defined a problem they want to solve with the new tech, retailers and IT experts say. For AI, in particular, retailers need to collect enough usable data to make the solutions worthwhile and also think about how it will improve the shopping experience.