Glossy - How product customization (via Perch) is driving a new business strategy at Tapestry

Perch Product Customiation Kiosk at Kate Spade.png


At Kate Spade, the Make It Mine platform now gives customers 45 customizable bag design options, as well as the option to add accessories and monogramming to jewelry, bags and accessories. In stores, Kate Spade uses Perch technology to recreate the online product customization experience, by activating sensors when customers pick up a bag that can be customized. Once they do, a digital screen pulls up all possible embellishments, as well as a tutorial video demonstrating how to make a bag personalized. According to Kate Spade CMO Mary Renner Beech, Make It Mine draws about 120,000 interactions monthly, but the brand didn’t offer any other figures.

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