NRF Stores - Neiman Marcus grows customer engagement through interactive displays

NRF Stores Perch In-Store Retail Tech Neiman Marcus.png

Neiman Marcus has a long tradition of innovation and meeting its customers where they are — be that online, offline or both simultaneously. Last holiday season, the 111-year-old luxury retailer launched a pilot program in a Dallas store with digital display platform provider Perch Interactive to drive sales of shoes, denim and gifts.

Perch’s interactive displays detect products customers are touching or picking up and respond with digital content such as videos, how-tos, ratings and reviews, omnichannel ordering and product personalization. The displays, embedded in retail shelving, respond to customer behavior to engage customers, analyze behavior and increase sales between 30 and 80 percent, according to Perch.

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