Retail Innovation Hub - Kate Spade New York gets creative with Perch Interactive tech

Retail Innovation Hub Kate Spade Fast Company.jpg

Kate Spade New York and Perch Interactive have received an honourable mention in the Retail Environments category of Fast Company’s 2018 Innovation by Design Awards.

The former uses Perch’s retail marketing technology to help consumers customise their Make It Mine line of handbags. When shoppers pick up a bag, the Perch-enabled display detects which product the customer selected and immediately switches to the configurator for that bag on screen, where shoppers can explore all the corresponding flaps, straps and bag charms that can be customised for each bag. The experience, embedded within the retail shelving and displays, combines a blend of videos, how-to’s, product information, and allows customers to purchase their customised selections in-store or online.

Read the full article here.