RIS - Kate Spade Adopts Interactive Augmented Reality to Personalize Store Experience

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Kate Spade New York has upped its technology game to enhance the in-store shopping experience. The retailer’s Make It Mine convertible handbag collection uses interactive retail marketing technology to help consumers customize the line of handbags, letting them explore a multitude of interchangeable accessories used to create a variety of personalized styles. 

Kate Spade New York partnered with interactive retail marketing platform PERCH on the technology and the two received an honorable mention in the Retail Environments category of Fast Company’s 2018 Innovation by Design Awards.

Read the article here.