“I think yesterday Walgreens announced that they’re taking a completely different approach and offering 3% as part of the new Apple card and Apple Pay program. And so I think of that as an interesting contrast because, on one hand, that 3% is pretty valuable when you compare to most credit cards. On the other hand, one of the things that Apple does is it really hides customer transaction data. So while you’re attracting a demographic that is Apple friendly, which is typically affluent, young, hip, cool, right? You’re losing a lot of the data.”
Listen to the full podcast here.