Traditional brick-and-mortar retailers continue to feel pressured by digital competitors, thanks to the steady ease of shopping, fast delivery times and endless aisles.
But several experts are suggesting in-store sales channels could benefit from embracing some of e-tail’s best practices, such as a more efficient checkout process and by offering an experiential element for customers. A number of technology companies are helping retailers and brands achieve this mix of style and function.
At Perch Interactive, for instance, the focus is on elevating traditional product displays by adding an interactive component. When a customer picks up an item from the shelf, the motion triggers an accompanying digital display that then shows important product information, styling advice and recommendations for similar items.