Princeton Entrepreneurship Council - Retail Isn't Dead: An Interview with Perch Interactive's Trevor Sumner '98

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Perch Interactive is the leader in physical and digital interactive displays for retail marketing. Perch helps modern brands and retailers -- including Sephora, Petco, Macys, Jo Malone, and Sunglass Hut -- break through the clutter and become industry leaders. In today’s world we are constantly hearing about what retailers are closing down and how people are shopping more online which makes some believe retail is dying. CEO Trevor Sumner '98 explained in an interview why he believes retail isn’t dead, what he does, how Princeton impacted his experience, and what advice he would give to startups.

Read the full Princeton and Perch article here.