The Robin Report - The Macy’s Makeover

The Robin Report - The Macy’s Makeover

Through a new partnership with PERCH launching in May, we will offer a digitally driven, approachable alternative for fragrance shopping – allowing consumers to shop by their favorite notes across different scent families.

PSFK - Interview: A Macy’s Fragrance Experience Points To The Future Of The Department Store

PSFK - Interview: A Macy’s Fragrance Experience Points To The Future Of The Department Store

Trevor Sumner, CEO of Perch Interactive, discusses how the retail marketing tech company created a dynamic fragrance experience for Macy's, as well as why today's department stores should focus on engaging, digital-rich, limited-time experiences to compete with their DTC counterparts

Consumer Goods Technology - Macy's Reinvents the Customer Experience

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IN-STORE FRAGRANCE FINDER

One of the investments is intended to add value in a category in which Macy's is already winning: fragrance. Noticing that in-store customers shop fragrances by brand, but online they search by scent families, the retailer’s digital and store merchants together identified an opportunity to create a digitally driven, approachable alternative that replicates the online fragrance shopping experience in stores.

The result is an interactive fragrance display created by New York-based retail tech company Perch that will roll out to select stores in May, letting customers shop by their favorite notes across different scent families. Shoppers will start by taking a quiz to narrow down their preferred scent family, and then will pick up each bottle on the display to learn more about its scent notes and the brand story. The digital interface will offer more information on each fragrance automatically the moment a shopper touches a bottle and will suggest scents that match their preferences.

Read the full article here.

Retail TouchPoints - Macy’s Will Expand AR-Powered Virtual Try-On Across Beauty Categories

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Macy’s has unveiled new solutions designed to enhance the in-store and mobile customer experience at the Shoptalk conference being held in Las Vegas. The retailer will introduce an augmented reality experience in beauty set to launch in late spring, as well as interactive fragrance displays powered by a new partnership with Perch, provider of physical and digital interactive displays for retailers.

Read the full article here.

AdAge - Macy’s Invests in New Beauty Tech

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Macy's is doubling down on the beauty business this year. On a recent earnings call with analysts, the retailer's executives noted that the brand will be investing more in the category this year.

The retailer is using its learnings from customer behavior online and using that to inform new fixtures and applications in brick-and-mortar. For example, Macy's found that customers liked to shop online for fragrances by scent, but inside stores, the category is arranged by perfume brand. Macy's recently entered a new partnership with Perch Interactive that will include fragrance finders in stores so consumers can browse by scent in person, as they do online. The company is doing something similar with skincare.

Read the full article here.

Retail Dive - Macy's: 'We know we have to disrupt ourselves'

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The American department store has spent several years in the doldrums, but favorable winds may be stirring. At Shoptalk on Sunday, several representatives from Macy's talked about how the retailer has abandoned some traditions, like siloed concessions in beauty, and embraced technology, such as a new search tool from Perch Interactive that enables discovery online and off.

Read the full article at Retail Dive.

Essential Retail - #Shoptalk19: Macy’s to roll out in-store fragrance finder

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Macy’s has unveiled a set of in-store interactive perfume displays which allows customers to choose a perfume based on a scent rather than the brand, which is how shoppers tend to shop for fragrances online.

After identifying that customers like to shop for perfume by brand in store, but by searching for scent notes – such as citrus or floral – online, Macy’s wanted to provide shoppers with an innovative way to discover fragrances in this way in store.

Read the full article at Essential Retail.

Macy's Inc.- Macy’s Latest Collaborations and Technology Enhancements Are Set to Bring New Consumer Experiences to Its Best-in-Class App and In-Store

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Interactive Fragrance displays

Macy’s is the fragrance destination and starting in May, the brand will make shopping for the perfect scent easier, with the rollout of interactive displays that will help customers navigate scent families. As customers engaged with our robust assortment of top fragrances, we learned that those who bought in-store, primarily did so by brand, but when they purchased fragrances online, they shopped by scent family, filtering our assortment down to the top notes such as floral or citrus.

Later this spring through a partnership with PERCH, select Macy’s locations will offer a digitally driven, highly approachable alternative fragrance shopping experience that allows consumers to discover new scents. Featuring their favorite notes across different scent families, the digital interface shares more information on each fragrance based on shopper input and suggests scents that match their preferences. An extension of the traditional counter experience, customers will now have another option as they trial and find their perfect scent in-store.

Read the full press release on Macy’s press page.

Retail Customer Experience - PERCH Acknowledged as One of the 10 Most Read Retail Customer Experience Blogs of 2018

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We have one objective here at PERCH, that is to to provide delightful and valuable customer experiences to the brands we serve and the individuals they serve. This objective spans all of our initiatives including our blog.

In brick and mortar retail and online there is an abundance of content that is devoid of any real intention or substance.

PERCH whether in store or online will design and distribute curated intentional content and experiences that will make an impact.

Read the full article.

Retail Technology Innovation Hub- Perch Named One of the Retail Tech Companies to Watch Out for in 2019

As 2018 comes to a close, so does the “retail apocalypse”., making way for 2019 and the year of “retail reinvention”. This “retail reinvention” is being led by brands like  Lenovo ,  Neiman Marcus , and  Kate Spade  leveraging teams and companies that specialize in physical+digital integrations.  PERCH is honored to be considered one of the top 5 companies to watch out for in 2019, and a driving force in the reinvention of retail.   Read the full article here.

As 2018 comes to a close, so does the “retail apocalypse”., making way for 2019 and the year of “retail reinvention”. This “retail reinvention” is being led by brands like Lenovo, Neiman Marcus, and Kate Spade leveraging teams and companies that specialize in physical+digital integrations.

PERCH is honored to be considered one of the top 5 companies to watch out for in 2019, and a driving force in the reinvention of retail.

Read the full article here.

CBINSIGHTS- Perch Named One of 110+ Startups Disrupting Brick and Mortar Retail

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Despite 90% of retail being done in brick and mortar stores, the rise of ecommerce has brought into doubt the staying power of these stores. It is believed that the brands and retailers that will thrive are leveraging new technologies to “bridge the gap” between digital and physical commerce.

To assist brands and retailers with this integration are companies that are leading the charge in “disrupting the industry”, and Perch is honored to be considered one of the “110+ Startups Disrupting Brick-And-Mortar Retail” by CB Information Services.

Read the full article here.

Accenture- How to Unlock Trapped Value In Your Organization

One of the more significant challenges facing leadership teams today is unlocking the trapped value and potential within their organizations.

There are significant opportunities and strategies to leverage the resources you already have at your disposal to innovate in any industry. Perch saw an opportunity to innovate the in-store experience by uniting sensing technology and familiar technology like displays to create a more engaging and delightful customer experience.

In this episode of Innovation Decoded, Trevor Sumner, CEO of Perch Interactive had the opportunity to sit down with Josh Klein and Leena Rao to break down some of the new technologies that are transforming the way we live, work, and think.

Check out the podcast here.

FashNerd- Coty Launches "Clairol Color Expert" as Part of Digital Innovation Strategy

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One of the more prevalent opportunities in the retail space today is integrating physical products with personalized digital experiences.

This integration is especially thriving in the beauty industry and can be seen in the development of “Clairol Color Expert” by Coty.

Coty is one of of the world’s largest beauty brands, and is collaborating with companies like Google and Perch Interactive to provide value not just in the products they sell, but in the expertise and service that comes with that product.

Read the full article by FashNerd here.

Retail Touch Points Blog - Three Simple Tips for Retailers to Thrive This Holiday Season

Holiday demand is continuing to surge In-store and online, with in-store sales forecasted to rise 4.4% year-on-year and online sales estimated to grow by 16.6%.  In order for retailers to capture and maintain consumer attention they will need to design sharable experiences with an abundance of personalized products.  Trevor Sumner, CEO of Perch Interactive sat down with  Retail Touch Points  to outline the top three simple tips that will help retailers thrive this Holiday season!     Read the full article here.

Holiday demand is continuing to surge In-store and online, with in-store sales forecasted to rise 4.4% year-on-year and online sales estimated to grow by 16.6%.

In order for retailers to capture and maintain consumer attention they will need to design sharable experiences with an abundance of personalized products.

Trevor Sumner, CEO of Perch Interactive sat down with Retail Touch Points to outline the top three simple tips that will help retailers thrive this Holiday season!

Read the full article here.

Retail Customer Experience - What you can expect from this year's Black Friday

Thanksgiving is nearly here, as is one of retail's biggest shopping events of the year: Black Friday. Brands have been pumping out special deals for the day leading up to the event with Amazon's "Countdown to Black Friday" event already in play and Walmart already swinging out their Black Friday deals for gaming systems, smart devices and TVs.

As consumers walk through the doors of their favorite stores Nov. 23, what will the customer experience look like for consumers as they browse for potential purchases, and how will retailers fare in the aftermath? Below are some predictions for what we can expect on Black Friday, and what this means for retailers.

Read the full article here.

Apparel Magazine - The State of Fashion: How Tech Is Reshaping the Apparel Industry

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When you look at the fashion and tech industries, both continue to be a breeding ground for innovation. In both worlds, change is constant, and today it’s hard to ignore how technology is transforming the apparel retail space. Shoppers have shifted from browsing racks in clothing stores to browsing AI-powered recommendation engines in e-commerce sites to find their next outfit, forcing traditional apparel retailers to rethink their business strategies and adapt next-level technologies to create differentiated shopping experiences in-store.

From magic mirrors that enable customers virtually try on various outfits, to using AI algorithms to predict future style trends, apparel brands are using new technologies to bring greater automation and personalization to every facet of the shopping experience.

Read the full article at Apparel Mag.