Retail TouchPoints - How a Digital Storefront Enhances The Physical Experience at Mizuno

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Designed to “capture the new digital savvy customer and showcase Mizuno product cross-sport,” the digital solutions in place at Mizuno flagship stores are driving global customer engagement and loyalty. Mizuno operates one flagship store in the U.S., as well as others in key markets worldwide.

The digital display merchandising solution, provided by Perch, features self-serve technology that brings the digital online experience into the brick-and-mortar store. This technology is a key focus of the Mizuno Experience Center, located in The Battery, the U.S. flagship store in Atlanta. Here, shoppers can immerse themselves in digital experiences to book custom fittings for golf clubs or running shoes, assess their baseball swing, get gloves steamed and more.

Read the full article here.

Perch Cited as Leader in eMarketer Customer Experience 2018 White Paper

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Excerpt:

Trevor Sumner, CEO at retail marketing tech firm Perch Interactive, noted that the digital side of the house may be used to testing new experiences that are only intended to run for brief periods, an idea that may see resistance from the in-store team. “In-store, that typically requires installation and maintenance,” he said. “Changing even basic signage, in the traditional mindset, is a big deal. So part of [working together] is thinking through projects that aren’t about an installation [that lasts] for three months for the launch of a product, but [about installing] a media platform by which we promote product launches in general.”

Glossy - How product customization (via Perch) is driving a new business strategy at Tapestry

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Excerpt:

At Kate Spade, the Make It Mine platform now gives customers 45 customizable bag design options, as well as the option to add accessories and monogramming to jewelry, bags and accessories. In stores, Kate Spade uses Perch technology to recreate the online product customization experience, by activating sensors when customers pick up a bag that can be customized. Once they do, a digital screen pulls up all possible embellishments, as well as a tutorial video demonstrating how to make a bag personalized. According to Kate Spade CMO Mary Renner Beech, Make It Mine draws about 120,000 interactions monthly, but the brand didn’t offer any other figures.

Read the full article on Glossy

Streetfight - Perch Deploys In-Store Tech to Help Retailers Close the Path to Purchase

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We all know about the bread and butter of location-based marketing technology: geo-targeted marketing campaigns that hit customers with ads when they’re in the vicinity of stores to drive them into a retailer’s brick-and-mortar location. Increasingly, though, retailers are leveraging in-store technology to ensure that customers follow all the way through on the path to purchase.

Perch is a marketing technology company providing one such solution. The company provides 3D sensing technology to help retailers set up cutting-edge displays that catch customers’ attention and lock down in-store transactions. Street Fight recently caught up with Perch CEO Trevor Sumner, who will speak at Street Fight’s Brooklyn summit this June, to hear about the latest at Perch and talk about how in-store marketing tech can lift brands’ bottom lines.

Read more at Streetfight

Coty Debuts First-of-its-Kind Beauty 'Magic Mirror' at Bourjois Boutique With Perch

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Quoting the article:

Coty has unveiled a 'blended reality' beauty Magic Mirror at its newly relaunched Bourjois boutique in Paris.

The Bourjois Magic Mirror is powered by products -- and activated by shopper-product interaction. The revolutionary technology integrates physical products with digital content, and represents a first-of-a-kind augmented reality (AR) makeup try-on experience.

Elodie Levy, Coty's global digital innovation senior director explains, “As part of our desire to reinvent the retail experience through purposeful and personalized innovation, the Bourjois Magic Mirror represents the most extensive integration of physical products and digital content in the beauty industry."

"Trevor Sumner, PERCH Interactive CEO, said, "The next generation of in-store marketing is about blending digital experiences naturally into the shopper journey. The Bourjois Magic Mirror uses computer vision to sense the most important indication of interest in physical retail - when a shopper touches a product - unlocking an experience that encourages natural pathways of discovery, education and engagement.”

Read the full article here.

American Fashion Podcast - Smart Shelves That Sell For You

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Trevor Sumner, CEO of Perch Interactive, talks about how the use of their smart displays can result in a “30-80% sales lift while driving 5-10X customer engagement.” Perch uses sensors in their display units to provide customers with product information and an interactive experience. The company was part of an early class at the New York Fashion Tech Lab. Their in-store technology helps hybridize the brick and mortar and online customer experience, moving us closer to that seamless experience everyone seems to want to move toward.

Listen to the podcast here.

BizTech Magazine - What Retailers Must Know to Successfully Launch AI and AR

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For retail IT leaders, it’s become difficult to ignore two emerging technology trends: artificial intelligence and augmented reality.

Hardly a week goes by without a headline on how retailers can use AI and AR to engage with customers and make their shopping experiences more immersive and personalized. Just last week, clothing chain Zara said it would introduce AR displays in its stores starting in AprilReuters reportsthat it will show “models wearing selected looks from its ranges when a mobile phone is held up to a sensor within the store or designated shop windows, with customers able to click through to buy the clothes.”

Before retailers make significant investments in these emerging technologies, they need to ensure that have defined a problem they want to solve with the new tech, retailers and IT experts say. For AI, in particular, retailers need to collect enough usable data to make the solutions worthwhile and also think about how it will improve the shopping experience.

Read the article in BizTech Magazine here.

CIOReview: Move Over eCommerce, a New Retail Era is Here

PERCH, the pioneers in mixed reality technology, unveiled their PERCH Shelf Touch, a technology that is poised to completely disrupt the way customers shop at stores. It is a first of its kind system that allows customers to interact with products on display to obtain a variety of product-related information, allowing them to make informed choices. This system also allows companies to display targeted and attractive advertising to entice customers with their products. The successful implementation of this technology is best illustrated with the example of their partnership with Sephora.

Read more on CIOReview.

PYMNTS.com: PERCH Puts the "Surprise and Delight" into Digital In-store

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From the article:

Brick-and-mortar retailers have an opportunity to surprise and delight shoppers with digital, connected and omnichannel experiences in the physical store, but many are struggling to make that opportunity pay off. To be fair, reimagining an entire industry is no easy task.

Trevor Sumner, CEO of PERCH, said that people aren’t seeing TV ads anymore, and active engagement between brands and their customers on Facebook is dwarfed by the number of shoppers who pass by a store display on any given day. If sales depend on customers having downloaded the store’s mobile app, he said, then the brand is only reaching about 10 percent of its shopper base — and besides, do they really want customers to be looking at their phones as they browse the store?

In short, said Sumner, marketing isn’t hitting shoppers when and where it needs to.

Continue reading on PYMNTS.com ...

RIS Features PERCH in Top 10 NRF Takeaways

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PERCH introduced PERCH Shelf Touch, which puts the power of connecting in-store products with an infinite library of product-focused digital media at the fingertips of individual shoppers. The solution helps brands unify the value of physical and digital shopping experiences by engaging, informing and learning from the customers who can now connect with products with the slight tap of the shelf.

Read the full article.

Multichannel Merchant: PERCH Unveils Shelf Touch Technology Uniting Digital and Physical Retail

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PERCH today introduced PERCH Shelf Touch, the first platform to connect shoppers to in-store products and an infinite library of product-focused digital media.

The technology was unveiled during NRF 2018: Retail’s Big Show as a new, highly responsive approach to helping brands unify the value of physical and digital shopping experiences by engaging, informing and learning from the customers who can now connect with products with the slight tap of the shelf where they are displayed.

PERCH Shelf Touch integrates seamlessly into PERCH Cloud, a campaign management and analytics system that allows brands to deliver and update mixed-reality shopping experiences while simultaneously capturing the daily shopper interactions for data-driven decisions on changing the content. Armed with analytics from every interaction with a display, users can update digital content remotely across a fleet of in-store displays.

“PERCH continues to close the gap between digital experiences and physical products, so brands can design the critical immersive retail strategies that engage, inform and convert shoppers into customers,” said PERCH CEO Trevor Sumner. “By understanding and adapting to how customers interact with physical and digital products, brands can deliver the advanced and unique shopper experiences and see immediate double-digit engagement and sales lift.”

Read the full article

CIO Review Names PERCH a Top 20 Retail Solution Provider

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PERCH pioneered the art of replacing conventional display screens with digital displays that seamlessly fit into any retail environment and sense consumer behaviors. “Our interactive retail displays use 3D camera sensing technology to detect when customers approach, touch, or pick up a product, to launch a new digital experience,” mentions CTO and company founder, Jared Schiffman. Each unit contains embedded 4G Wi-Fi hotspot that simplifies the installation process to connect with PERCH’s cloud-based server, leaving no room for breach of personally identifiable information. Accompanying the camera and display is a robust campaign management system that simplifies the creation of rich media and interactive product campaigns that unlock product-level marketing in otherwise crowded retail environments where brands can easily get lost. Campaigns for new products can be created and deployed effortlessly, while the displays track every customer interaction and the ROI is tied to product sales lift.

Read the full article...

PERCH Named One of The 15 Tech Companies to Watch in 2018 by Forbes

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This article is partially transcripted from the original post in Forbes

All signs point towards an exciting and innovative 2018 for the tech sector. The Internet of Things and machine learning are converging to create a smarter world. Breakthroughs in biotechnology and health offer promise for billions of people all over the globe. Sharing economies are creating independence and prosperity. Self driving cars are no longer a fiction of the imagination. On the B2B side, old industries are transforming before our eyes and new ones are emerging out of thin air. The revolution is being led by bold companies seeking to create value and innovation. Here are 15 awesome technology companies to watch in 2018:

Perch Interactive

Many pundits have been forecasting the end of brick-and-mortar retail, while giant online retailers – most recently Amazon, with its purchase of Whole Foods – continue to invest heavily in physical stores. One company merging in-store shopping with interactive technology is Perch Interactive. By offering digital displays within physical stores, Perch Interactive offers consumers a wealth of digital content and engagement while they are in the store, while collecting data that brings actionable insights to brands. The company, which counts Neiman Marcus, Kate Spade and Sunglass Hut as clients, says it’s computer vision, infrared and RFID technologies can be embedded in any retail fixture or display. In addition to engaging consumers, the platform offers a full CMS and analytics component that can manage hundreds of thousands of units in the field. Perch Interactive says it can get consumers to buy up to 80 percent more, and that the company is doubling revenue year over year.

Read the full article...

Forbes - Reinventing Retail: The Struggle Between The Store Of The Future And The Reality Of Now

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This article was originally published by our CEO, Trevor Sumner, on Forbes.

Depending on who you talk to, the retail industry is either in a free fall or in the midst of a renaissance. The tale of two retails couldn’t be starker. On one hand, store closures are up four times already this year over last, more people are going online, and bankruptcies are piling up such as Payless, Rue21 and most recently, Toys ‘R Us. Department store sales are down 40% from 2000-2016. Sounds pessimistic.

On the other hand, 76 percent of retailers beat Q2 earnings, Tier A/B mall vacancies are at their lowest levels in 10 years, e-commerce only commands a 12% share and consumer confidence is rising. As further validation, digital natives like Amazon, Warby Parker and Bonobos are all investing in physical retail presences.

Both tales are true, and the result is a retail industry under rapid churning transformation with rising economic tides and increased competition from digital natives. The imperative for reimagining the future of retail has never been more pressing. As the CEO of a company that builds next-generation interactive retail displays, I witness the real struggles of brands and retailers that see the future but are hindered by the operations of today. Like a child learning to walk, retailers are remarkably clear on what they want to do, but stumble in the coordination of all the parts.

Read the full article here. 

Drug Store News: Coty and PERCH show off innovation at Manhattan's STORY

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NEW YORK — Coty unveiled the 35th installation at constantly changing concept store STORY Thursday. The Beauty STORY installation explores beauty’s role as an outlet for self-expression by showcasing such Coty brands as CoverGirl, Sally Hansen, Rimmel and Clairol, and featuring experts that include Space NK founder Nicky Kinnaird, customized facial shop Heyday and tech partner Perfect, maker of the YouCam Makeup app.

“We are excited to sponsor the first-ever beauty STORY and invite consumers to engage with all our brands in an interactive and dynamic environment,” Coty SVP North America, consumer beauty, Shannon Curtin told Drug Store News. “Innovation, technology and personalization are incredibly important in beauty today, and STORY’s unique installations provide opportunities for consumers to explore our products and consider beauty as a form of self-expression.”

The installation features various brand activations that encourage interaction and rewards it with complimentary products. Among the activations are the Coty + YouCam AR Makeup Mirror, which lets customers try out new looks in augmented reality, and the CoverGirl A1-Array 3D Photo Booth — an experience developed by Super A-OK. The Clairol brand activation will be brought to life through a Perch Interactive touch-capacitive retail display system, and Rimmel’s activation will feature a Vengo Labs digital vending machine, which will dispense a complimentary Rimmel product for guests who pose for a photo against the in-store backdrop. And Sally Hansen will feature a DIY nail studio for customers to try out new looks.

Read full article

PERCH featured as innovator in Goldman Sachs Store of the Future Report

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21 AUG 2017 - For all the pain that e-commerce has inflicted on retailers, the brick-and-mortar store is far from dead, according to Goldman Sachs Research’s lead retail analyst Matt Fassler. Instead, he says, survivors of the latest round of retail disruption will succeed in part by narrowing their sights, focusing either on efficiently distributing goods or improving the in-store experience for customers. 

In the report is an analysis of PERCH: "PERCH ... leads with its aesthetic appeal, while providing its retail enterprise customers a full content curation, and analytics via the cloud."

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