With only 6.6% of retail sales conducted online in the third quarter of 2014, retailers know that it's critical to offer a seamless, stress-free experience for customers shopping in-store. But that doesn't mean it has to be boring.
Retail Dive was at the National Retail Federation's Big Show for 2015 in New York, where retailers and vendors turned out in full force to learn about and show off the future of retail. We saw many intriguing technologies hoping to remedy problems retailers might face, but the best came with a little bit of style.
Here are four technological innovations that could help retailers upend the old in-store model into something new and exciting.
Research shows that shoppers are significantly more likely to buy a product if they pick it up during the shopping experience. Once a product is selected and removed from an in-store display, Perch's interactive technology lights up and changes graphics, featuring on-demand product information.
Partnering with Kate Spade, Story, Baublebar, and more, the company claims that its products have increased both dwell times and sell-through rates for stores using them. The company also provides product interaction analytics for customers visiting the store.