CIOReview: Move Over eCommerce, a New Retail Era is Here

PERCH, the pioneers in mixed reality technology, unveiled their PERCH Shelf Touch, a technology that is poised to completely disrupt the way customers shop at stores. It is a first of its kind system that allows customers to interact with products on display to obtain a variety of product-related information, allowing them to make informed choices. This system also allows companies to display targeted and attractive advertising to entice customers with their products. The successful implementation of this technology is best illustrated with the example of their partnership with Sephora.

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