This Week in Retail Marketing Innovation - May 21st, 2018

Mobile commerce heats up with AR in Facebook Messenger and shoppable Instagram, but Walmart pulls a major in-store mobile initiative citing frictions in adoption. Trucking prices are spiking because of driver shortage, increasing costs. And loyalty programs are front and center, while overall there is a lot of positive news from Macy’s, Lowes, Kohl’s, Walmart and others.