What if Amazon didn’t have a search bar? What if it had no product pages just category sections? How bad would the experience be and why do we accept that reality in-store?
At Perch, we put a lot of focus on business based case studies and ROI. For us it's the difference between doing a small scale project for a differentiated one off experience and understanding how Digital + Physical experiences can be delivered at scale to transform the retail experience and the business.
Mobile commerce heats up with AR in Facebook Messenger and shoppable Instagram, but Walmart pulls a major in-store mobile initiative citing frictions in adoption. Trucking prices are spiking because of driver shortage, increasing costs. And loyalty programs are front and center, while overall there is a lot of positive news from Macy’s, Lowes, Kohl’s, Walmart and others.
A big week for M&A with Walmart acquiring Flipkart for $17b and Nestle acquiring the rights to sell Starbucks brand for $7b. Meanwhile, drone delivery was finally approved, but Amazon was omitted. And the latest sound bites for the retail water cooler.
Macy’s goes experiential with acquisition of Story, Whole Foods works hard to not be a whole paycheck, new retail tech adoptions of AR and Blockchain and you’ll never guess the fastest growing job in retail…
March retail reports show surprising strength in sales and same store growth. Meanwhile grocery continues to be white hot with new research from Fung Global. We spotlight some hot new retail technology launches and give you some great weekly water cooler talk.
Retail technology is hot. The entire industry is reinventing itself centered around technology to facilitate organizational transformation. If you've been reading along, you may have been thinking as I have, "why are retailers acquiring these technology companies versus choosing to license their technology?" It's a good question and it comes down to people and organizations.
Measuring ROI is the key to deciding whether digital in-store marketing efforts should be expanded because of positive ROI. There are many metrics to look at to measure the overall impact on the business, from straight sales lift to online attribution. Here are the metrics we look at at Perch.
This week's spotlight digs into Gen Z shopping habits, store expansions and closures, the Amazon effect and some great stories to sound like a retail superhero during water cooler talk.
If you didn't catch Shoptalk, you missed out on the networking but you can catch up on the retail industry coverage here. What a Shoptalk it was. 8,500 attendees, meaning that Shoptalk has more than tripled in just 2 years and for good reason. Here's what you may have missed and why you should attend next year.
Were the recently announced Foot Locker store closures a result of a "retail apocalypse" or the result of static stores with poor customer experience and dwindling differentiation? We think you know where we are going here...
As part of our recent initiative to extend digital interaction into any part of static retail displays, we are introducing a new method for Perch embedded technology to be integrated into display cases, making the glass itself interactive, just like the screen of an iPad.
We are proud of the company we are building together and what bonds us beyond a desire to revolutionize retail is a set of core values we expect in others and in ourselves. Read to find out more about what we are about.
If you are a regular reader of the Retail Pick Me Up, you probably know we have always stood against the catchy, but we think largely reductionist and inaccurate narrative of brick-and-mortar retail dying. New data shows that the retail industry is back in a position of strength.
Perch was recently selected as a finalist in the prestigious Edison Awards in the category of Retail Innovation, joining previous finalists such as Apple, Nike, Coca Cola, Walt Disney & Co and Dyson.
So much came out at NRF with big announcements from PERCH and other technology companies. Positive retail results keep pouring in combatting the notion of a "retail apocalypse." The grocery industry is on fire, with acquisitions, partnerships and new technologies announced. And we cover voice search, Facebook updates, robotics and shoppable video.
PERCH had an exciting 2017 full of new clients, new awards and accolades, new form factors, increased reliability and most importantly growing the team.
We couldn't be more excited to be named one of the 15 Technology Companies to Watch in 2018 by Forbes. Here's some of what's in store for the New Year.