Perch named one of 40 of the world’s most innovative marketing future technologies by R3
Perch has been featured on R3’s Future 40, a report of the 40 most innovative marketing future technologies in the world. The selection criteria was based on practical application of technology to add value and improve current experiences for marketers and customers.
The report describes how Perch’s digital experiences in physical stores drive remarkable product conversion lift, surprise and delight customers.
Read R3’s full report here (page 102): https://s3.amazonaws.com/media.mediapost.com/uploads/R3future40.pdf
Macy’s promotes its back-to-school offers to target younger audiences using various digital apps and “challenges”
Macy’s has launched an “All Brand New” back-to-school campaign that includes shoppable commercials on Snapchat, a video-sharing challenge on TikTok, and even digital and TV spots aimed at kids’ individuality and self-expression, according to a company announcement.
Macy’s is attempting to reach younger audience through a strategic partnership with Snapchat’s popular “The Dead Girls Detective Agency” series. Viewers of the Snapchat series can shop for Macy’s products directly through the app, with the ability to “shop the looks” of the series’ characters.
The TikTok challenge is another effective route to reach younger audiences getting ready to head back to school. Challenges tend to go viral on TikTok, where users are urged to create their own content to participate. The challenge is to create a video that showcases each user’s unique style for the school year. Other companies like Chipotle Mexican Grill and Uniqlo have used similar TikTok challenges to promote their products and go viral.
TikTok has been downloaded 1.2 billion times worldwide and 104 million times in the U.S., according to research firm Sensor Tower.
Macy’s has turned its focus to digital efforts as their physical locations continue to struggle. The company reported a significant dip in Q1 revenue compared to a year earlier, although it saw significant growth in e-commerce and mobile channels.
The company attempted to recover from Q1 in May by launching a mobile-based experiential campaign that urged people to use their phones at summer gathering places across the country. The campaign included pop-up stations featuring Pinterest Pincodes that visitors could scan to unlock to a board featuring outfits curated for each location, according to RetailDive.
Total back-to-school spending is expected to rise slightly to $27.8 billion this year, according to an annual customer survey by Deloitte. With these digital marketing initiatives, Macy’s appears to be in a good position to generate the revenue it needs to boost numbers for Q3.
Walmart submits patent application for its very own cryptocurrency and banking solution
Walmart filed a patent application to create a digital currency that would make transactions cheaper and fast and potentially serve as an alternative to banking for unbanked customers, according to RetailDive.
The patent application notes that "customers without traditional bank accounts can create a microbank at an institution such as a retailer, which gains interest while their money is there.” Walmart is trying to offer a way for customers to pay for goods in place of cash and credit/debit cards -- not to mention, save money on transaction fees from third-party bankers.
While similar to Apple Pay, Walmart’s coin wouldn’t just be a substitute for traditional payment methods. The competitive edge to Walmart’s cryptocurrency program is that it would function similar to a banking relationship, where AI would be used to "[help] the customer to buy an amount according to his budget, values, affinities and preferences," according to the patent.
The retail giant is attempting to stay competitive by developing the currency on its own, as opposed to Facebook’s recently-announced cryptocurrency Libra. The brand is also testing a Delivery Unlimited service to compete directly with Amazon and Target.
Walmart currently uses blockchain to track produce along its supply chain. The company is comfortable in the mobile payment space, and was a major backer of MCX before a large data breach buried it.
The retailer also applied to operate an industrial bank in Utah back in 2005, but regulators rejected the application in 2007. They also currently offer banking services in Canada and Mexico.
Although the patent application has been submitted, there are no set launch dates for the new cryptocurrency program. "We don't have any plans for this patent at this time," Walmart spokesman Kory Lundberg told Bloomberg in an email.
Sounding Smart by The Retail Water Cooler
Kmart Australia has launched a new campaign serving web-based AR ads that allows users to select and move decor and furniture products via their smartphone camera without having to download a special app, according to RetailDive. The interactive ads are running across the Daily Mail, Yahoo!, Reddit, Buzzfeed and Apartment Therapy.
According to a recent DMI survey, 55% of respondents said they are Amazon Prime members, but the members were 44% more likely to shop in-store at least once a week. Forty-nine percent of respondents said that Amazon is the top place to discover new products, and out of the 34% of survey respondents who encountered artificial intelligence technology while shopping, 54% said they were either satisfied or very satisfied with the AI tools, the survey found, according to the survey.
Wacoal International, a Japanese lingerie company announced that it has acquired intimates startup Lively for "$85 million to start, with up to an additional $55 million in performance-based payouts," according to an email from the company to Retail Dive. Executives hope that the younger audience of lively and the older audience of Wacoal will help one another to promote growth for both brands.
Ed Razek, a top marketing executive for Victoria’s Secret and the pioneer behind the Victoria’s Secret Fashion show and crew of Angels, has announced that he’s retiring by the end of the month, according to Glamour. He announced his retirement in an email to L Brands, the parent company of Victoria’s Secret. “I’ve appreciated your partnership, your energy, your teamwork, and your enthusiasm. You are, every one of you, a joy to work with, and a joy to be with. The best partners anyone could ever hope for. And I’ve loved coming to work here, every single day, for many, many years. But all good things must and do, inevitably, come to an end," he wrote.
Whole Foods has partnered with a startup Packed Party to offer a new section of party products in its stores, positioning itself as the one-stop shop for party planning. The new sections will be open in late August, and will be stocked with all recyclable products, including decorative banners, celebratory cupcake kits, and drinkware, according to Fast Company.
Minimum wage among large retail chains like Walmart Inc. and Target Corp. jumped 5.1% last year for non-supervisory retail workers, making it the biggest advance since 1981, according to the U.S. Bureau of Labor Statistics. The number continues to rise, now hitting $16.65 per hour in July 2019. When adjusted for inflation, that’s the highest level since December 2003, according to Bloomberg News.
Raley’s is bringing dynamic pricing across its entire chain through the Eversight Pricing Suite, according to Retail TouchPoints. The varying prices are based on current data and changes in the market. This pilot program will allow Raley’s to use its store network as a dynamic learning lab for the AI engine, and give customers competitive prices in real time.
Meijer, a department store based in the midwest, is bringing a mobile self-checkout program to 179 of its stores throughout five states. Shoppers can use the Shop & Scan capability of the app to scan and bag products as they go, letting them skip the checkout line, according to Retail TouchPoints.
CVS launched its first paid membership program, CarePass, as an extension of its ExtraCare service in Boston in October 2018. For $5 per month, members can receive free national pharmacy delivery and around-the-clock healthcare access, according to Forbes.
Petco announced a rapid growth plan to extend its footprint of in-store, full-service veterinary hospitals, according to Chain Store Age (CSA). The retailer has partnered with three new regional veterinarian organizations: Global Veterinary Partners (GVP), VitalPet, and VetnCare. These new partnerships will allow Petco to double its count of full-service in-store vet hospitals by the end of 2019.
Green Growth Brands, a cannabis and CBD retailer that sells CBD-infused beauty products, is scheduled to open its 105th retail location under the Seventh Sense Botanical Therapy brand on August 8. The brand has made record time in opening more than 100 stores, since its very first brick-and-mortar location opened in early February.
Nike has acquired Celect, a Boston-based retail predictive analytics and demand-sensing firm, whose co-founders are on staff at MIT. The iconic retail brand’s COO Eric Sprunk believes that the acquisition will “greatly accelerate [Nike’s] digital advantage by adding a platform developed by world-class data scientists.”
Detroit-based plant delivery startup Bloomscape has closed a $7.5 million Series A led by Revolution Ventures, Endeavor and a host of all-star founders like Away's Jen Rubio, Allbirds' Joey Zwillinger, Harry's' Jeff Raider, and Warby Parker's Neil Blumenthal and Dave Gilboa, according to Forbes. Bloomscape caught investors’ eyes after selling over 100,000 individual plants within its first year of business.
Amazon is piloting its autonomous delivery device Scout in the Southern California area in early August. The device can be described as the size of a “small cooler” that travels on six weels on sidewalks “at a walking pace.” The SoCal pilot program comes after thousands of successful and safe deliveries in the Seattle area, even in the face of regular rain showers and a major snow storm.
CVS Health is rolling out a new “health hub” concept that will reach 50 U.S. locations by the end of 2019. The three current pilot “HealthHUB” locations in Houston dedicate more than 20% of the store to health services that include new durable medical equipment, supplies and various new product and service combinations, according to Forbes.