At Perch, we put a lot of focus on business based case studies and ROI. For us it's the difference between doing a small scale project for a differentiated one off experience and understanding how Digital + Physical experiences can be delivered at scale to transform the retail experience and the business.
Measuring ROI is the key to deciding whether digital in-store marketing efforts should be expanded because of positive ROI. There are many metrics to look at to measure the overall impact on the business, from straight sales lift to online attribution. Here are the metrics we look at at Perch.