Mobile payments are heating up while Walmart discounting policies are put into question. Early signs point to a strong holiday season for the retail industry while everyone is prepping visions of the store of the future.
How ‘product engagement marketing’ could revolutionize Kid’s Foot Locker in-store strategy, Amazon employees plan to walk out as company fails to take action on climate change, and Betabrand turns San Francisco store into podcast studio, combining experiential retail with podcasting.
Social media influencers are wreaking havoc in retail stores, foot traffic’s role in a blossoming D2C and retailer relationship, and the unexpected acceleration of AR adoption.
In-store digital marketing is nothing new. Digital signage and kiosks have been around longer than we care to admit. And frankly, traditional vendors aren’t driving the new industry excitement. There is something more brewing. And it’s big. Really big. So why are we seeing such an explosion of activity right now?
Merchandizing is changing. We are finally seeing digital content merge with physical product merchandizing. And Perch does in a way that’s more engaging, educational, and entertaining. I am just a flag bearer of this Physical+Digital revolution.
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