mobile retail apps

Most Interactive Retail Kiosks Fail – Why Integrating Technology Naturally in the Shopper Journey is the Key to ROI

Most Interactive Retail Kiosks Fail – Why Integrating Technology Naturally in the Shopper Journey is the Key to ROI

Retailers who are looking to adopt technology in retail stores must put a relentless focus on integrating it seamlessly into the shopper journey or be faced with the reality that consumers won't use them.   Most kiosk implementations ROI suffers because they are interruptive.