virtual reality

This Week in Retail Marketing Innovation - October 23rd, 2017

This Week in Retail Marketing Innovation - October 23rd, 2017

Omnichannel priorities are focusing on messaging consistency in-store, digital signage, and retail displays.  The battle between brick-and-mortar and digital natives heats up with some great content on how to wage war for each side.  Target is expanding amidst competitors store closures and Walgreens and Walmat are making big moves with tech.   

Most Interactive Retail Kiosks Fail – Why Integrating Technology Naturally in the Shopper Journey is the Key to ROI

Most Interactive Retail Kiosks Fail – Why Integrating Technology Naturally in the Shopper Journey is the Key to ROI

Retailers who are looking to adopt technology in retail stores must put a relentless focus on integrating it seamlessly into the shopper journey or be faced with the reality that consumers won't use them.   Most kiosk implementations ROI suffers because they are interruptive.