During this free webinar, you’ll learn the origins of augmented and virtual reality (AR/VR) platforms, the process of deciding on and developing an AR/VR experience, and projected ROI when launching one of these experiences.
Perch has been deployed throughout the US and in over 20 countries. Here is a selection of Perch retail implementations that you are welcome to visit and experience first-hand in NYC.
There’s nothing more important than building a great team - and we have one at Perch. If you are interested in what qualities we celebrate or whether you might fit in here at Perch.
At Perch, we put a lot of focus on business based case studies and ROI. For us it's the difference between doing a small scale project for a differentiated one off experience and understanding how Digital + Physical experiences can be delivered at scale to transform the retail experience and the business.
Mobile commerce heats up with AR in Facebook Messenger and shoppable Instagram, but Walmart pulls a major in-store mobile initiative citing frictions in adoption. Trucking prices are spiking because of driver shortage, increasing costs. And loyalty programs are front and center, while overall there is a lot of positive news from Macy’s, Lowes, Kohl’s, Walmart and others.
A big week for M&A with Walmart acquiring Flipkart for $17b and Nestle acquiring the rights to sell Starbucks brand for $7b. Meanwhile, drone delivery was finally approved, but Amazon was omitted. And the latest sound bites for the retail water cooler.
Macy’s goes experiential with acquisition of Story, Whole Foods works hard to not be a whole paycheck, new retail tech adoptions of AR and Blockchain and you’ll never guess the fastest growing job in retail…
March retail reports show surprising strength in sales and same store growth. Meanwhile grocery continues to be white hot with new research from Fung Global. We spotlight some hot new retail technology launches and give you some great weekly water cooler talk.
Retail technology is hot. The entire industry is reinventing itself centered around technology to facilitate organizational transformation. If you've been reading along, you may have been thinking as I have, "why are retailers acquiring these technology companies versus choosing to license their technology?" It's a good question and it comes down to people and organizations.
Measuring ROI is the key to deciding whether digital in-store marketing efforts should be expanded because of positive ROI. There are many metrics to look at to measure the overall impact on the business, from straight sales lift to online attribution. Here are the metrics we look at at Perch.
This week's spotlight digs into Gen Z shopping habits, store expansions and closures, the Amazon effect and some great stories to sound like a retail superhero during water cooler talk.
If you didn't catch Shoptalk, you missed out on the networking but you can catch up on the retail industry coverage here. What a Shoptalk it was. 8,500 attendees, meaning that Shoptalk has more than tripled in just 2 years and for good reason. Here's what you may have missed and why you should attend next year.
Were the recently announced Foot Locker store closures a result of a "retail apocalypse" or the result of static stores with poor customer experience and dwindling differentiation? We think you know where we are going here...
As part of our recent initiative to extend digital interaction into any part of static retail displays, we are introducing a new method for Perch embedded technology to be integrated into display cases, making the glass itself interactive, just like the screen of an iPad.