MAC - Augmented Reality Virtual Makeover

Perch and MAC designed a virtual try-on solution with the goals of exhibiting MAC’s commitment to revolutionizing the customer experience, increasing customer engagement, identifying in-store buying trends, and creating a seamless and hygienic experience that would accelerate the buying process.

The experience was design to empower customers to explore MAC lip shades available at this store without having to actually apply the product. They are then encouraged to share their experience on social media driving engagement in-store and online. In addition, the experience gave the customer engaging content about the product ranging from reviews to assist them in finding the shade that would work best for them. Once a product has been selected, the customer then has the opportunity to purchase through WeChat.

Johnson & Johnson - Multi-Brand Marketing Display

CPG brands are working harder than ever to stand out in dense grocery store environments which are such a frequent customer touch point.   Johnson & Johnson has invested heavily in digital content to influence customer behavior and with Perch J&J can deliver that content at the last mile of the shopper journey in-store - where their captive shopper audiences outnumber their online ones.     

The large wall unit features about 30 products across over 15 brands, informing customers about their products, usages, ratings and reviews and tying the brands together for improving cross-sell. 

Johnson & Johnson - Multi-Brand Beauty Marketing Lozier-Integrated Endcap

On the heels of a successful launch with over-the-counter (OTC) products at Wakefern, Johnson&Johnson worked with Perch to educate and engage their beauty customers with interactive displays integrated into Lozier shelving systems for end caps throughout the midwest, including identifying a pool of comp stores to measure statistically significant sales lifts adjusted for seasonality. The results was an outstanding experience, interesting analytical findings that identified which products best converted to digital engagement and double-digit sales lift.

Jo Malone - Fragrance Combining Cabinet

Jo Malone began working with PERCH in 2015 with a focus on creating an interactive retail experience that would encourage combining fragrances in store.  As a high-end luxury brand, Jo Malone did not want to overload the consumer with information but instead to create an experiential implementation focused on surprising and delighting the customer, while giving them a visual language to understand the scents they were smelling and identifying complimentary fragrances for exploration.  The result is an elegant shopping experience that won PERCH the 2016 CLIO for Visual Design in the Beauty Category and is seeing 25% product lift and 16x ROI.