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Johnson & Johnson - Multi-Brand Marketing Display

CPG brands are working harder than ever to stand out in dense grocery store environments which are such a frequent customer touch point.   Johnson & Johnson has invested heavily in digital content to influence customer behavior and with Perch J&J can deliver that content at the last mile of the shopper journey in-store - where their captive shopper audiences outnumber their online ones.     

The large wall unit features about 30 products across over 15 brands, informing customers about their products, usages, ratings and reviews and tying the brands together for improving cross-sell. 

Johnson & Johnson - Multi-Brand Beauty Marketing Lozier-Integrated Endcap

On the heels of a successful launch with over-the-counter (OTC) products at Wakefern, Johnson&Johnson worked with Perch to educate and engage their beauty customers with interactive displays integrated into Lozier shelving systems for end caps throughout the midwest, including identifying a pool of comp stores to measure statistically significant sales lifts adjusted for seasonality. The results was an outstanding experience, interesting analytical findings that identified which products best converted to digital engagement and double-digit sales lift.