Perch and Neiman Marcus set the following objectives for our partnership:
Engage and inspire new customers to come in-store.
Measure engagement and sales lift across categories.
Stand out amongst other luxury competitors.
Through the duration of the deployment Neiman Marcus tested Perch across several categories and compared the sales data of the deployment to data from control group stores to measure the effectiveness of the experience.
The deployment sensed customers touching and picking up the products, and then opened up product specific content that included information about the brand, product, pricing, colors, styles, and complementary products.
Perch’s cloud services gathered shopper analytics and managed the campaign remotely, helping Neiman Marcus better understand how shoppers were engaging with their products.