This year Perch x Coty x Holition are nominated for “Best In-Store Tech, Beauty” and “Best Brand/Agency Collaboration” at the 2019 Glossy Awards!
Companies like Perch Interactive are transforming the point of purchase, as we discussed in a recent podcast episode with the company’s leadership. Emerging consumer technologies like augmented reality and visual search will empower shoppers with all kinds of new in-aisle product info.
IN-STORE FRAGRANCE FINDER
One of the investments is intended to add value in a category in which Macy's is already winning: fragrance. Noticing that in-store customers shop fragrances by brand, but online they search by scent families, the retailer’s digital and store merchants together identified an opportunity to create a digitally driven, approachable alternative that replicates the online fragrance shopping experience in stores.
The result is an interactive fragrance display created by New York-based retail tech company Perch that will roll out to select stores in May, letting customers shop by their favorite notes across different scent families. Shoppers will start by taking a quiz to narrow down their preferred scent family, and then will pick up each bottle on the display to learn more about its scent notes and the brand story. The digital interface will offer more information on each fragrance automatically the moment a shopper touches a bottle and will suggest scents that match their preferences.
Macy’s has unveiled new solutions designed to enhance the in-store and mobile customer experience at the Shoptalk conference being held in Las Vegas. The retailer will introduce an augmented reality experience in beauty set to launch in late spring, as well as interactive fragrance displays powered by a new partnership with Perch, provider of physical and digital interactive displays for retailers.
Shoppers Just Want To Have Fun
Macy's came out swinging with a new interactive display signage tool from Perch Interactive that can meld the worlds of on and offline by allowing consumers to explore and personalize items like fragrances.
Macy's is doubling down on the beauty business this year. On a recent earnings call with analysts, the retailer's executives noted that the brand will be investing more in the category this year.
The retailer is using its learnings from customer behavior online and using that to inform new fixtures and applications in brick-and-mortar. For example, Macy's found that customers liked to shop online for fragrances by scent, but inside stores, the category is arranged by perfume brand. Macy's recently entered a new partnership with Perch Interactive that will include fragrance finders in stores so consumers can browse by scent in person, as they do online. The company is doing something similar with skincare.
The American department store has spent several years in the doldrums, but favorable winds may be stirring. At Shoptalk on Sunday, several representatives from Macy's talked about how the retailer has abandoned some traditions, like siloed concessions in beauty, and embraced technology, such as a new search tool from Perch Interactive that enables discovery online and off.
Read the full article at Retail Dive.
Macy’s has unveiled a set of in-store interactive perfume displays which allows customers to choose a perfume based on a scent rather than the brand, which is how shoppers tend to shop for fragrances online.
After identifying that customers like to shop for perfume by brand in store, but by searching for scent notes – such as citrus or floral – online, Macy’s wanted to provide shoppers with an innovative way to discover fragrances in this way in store.
Read the full article at Essential Retail.
Interactive Fragrance displays
Macy’s is the fragrance destination and starting in May, the brand will make shopping for the perfect scent easier, with the rollout of interactive displays that will help customers navigate scent families. As customers engaged with our robust assortment of top fragrances, we learned that those who bought in-store, primarily did so by brand, but when they purchased fragrances online, they shopped by scent family, filtering our assortment down to the top notes such as floral or citrus.
Later this spring through a partnership with PERCH, select Macy’s locations will offer a digitally driven, highly approachable alternative fragrance shopping experience that allows consumers to discover new scents. Featuring their favorite notes across different scent families, the digital interface shares more information on each fragrance based on shopper input and suggests scents that match their preferences. An extension of the traditional counter experience, customers will now have another option as they trial and find their perfect scent in-store.
Read the full press release on Macy’s press page.
We have one objective here at PERCH, that is to to provide delightful and valuable customer experiences to the brands we serve and the individuals they serve. This objective spans all of our initiatives including our blog.
In brick and mortar retail and online there is an abundance of content that is devoid of any real intention or substance.
PERCH whether in store or online will design and distribute curated intentional content and experiences that will make an impact.
Despite 90% of retail being done in brick and mortar stores, the rise of ecommerce has brought into doubt the staying power of these stores. It is believed that the brands and retailers that will thrive are leveraging new technologies to “bridge the gap” between digital and physical commerce.
To assist brands and retailers with this integration are companies that are leading the charge in “disrupting the industry”, and Perch is honored to be considered one of the “110+ Startups Disrupting Brick-And-Mortar Retail” by CB Information Services.
One of the more significant challenges facing leadership teams today is unlocking the trapped value and potential within their organizations.
There are significant opportunities and strategies to leverage the resources you already have at your disposal to innovate in any industry. Perch saw an opportunity to innovate the in-store experience by uniting sensing technology and familiar technology like displays to create a more engaging and delightful customer experience.
In this episode of Innovation Decoded, Trevor Sumner, CEO of Perch Interactive had the opportunity to sit down with Josh Klein and Leena Rao to break down some of the new technologies that are transforming the way we live, work, and think.
One of the more prevalent opportunities in the retail space today is integrating physical products with personalized digital experiences.
This integration is especially thriving in the beauty industry and can be seen in the development of “Clairol Color Expert” by Coty.
Coty is one of of the world’s largest beauty brands, and is collaborating with companies like Google and Perch Interactive to provide value not just in the products they sell, but in the expertise and service that comes with that product.
Thanksgiving is nearly here, as is one of retail's biggest shopping events of the year: Black Friday. Brands have been pumping out special deals for the day leading up to the event with Amazon's "Countdown to Black Friday" event already in play and Walmart already swinging out their Black Friday deals for gaming systems, smart devices and TVs.
As consumers walk through the doors of their favorite stores Nov. 23, what will the customer experience look like for consumers as they browse for potential purchases, and how will retailers fare in the aftermath? Below are some predictions for what we can expect on Black Friday, and what this means for retailers.