Ereka Vetrini shows us how easy it is to find the perfect scent with just the touch of a button at Macy's new interactive fragrance bar!
“I asked the sales lead what the shoes were and none of them were capable of really explaining in deep detail what the shoes were. They gave answers that would satisfy the average customer… The problem is the average consumer is looking for Nike and convincing them that a new brand without an endorser is just as viable and smarter to purchase than Nike or adidas is a necessity.”
In June 2019, Macy's — partnered with digital display firm Perch — installed digital fragrance bars at 34 locations across the United States. — Macy's