Perch is honored that our efforts in the retail space is being recognized by The Lead as one of The Leading 100 retail technology companies of 2019.
While the first wave of IoT in retail was about data and analytics, the next wave will be about affecting in-store behavior with interactive marketing. Interactive displays, “magic mirrors,” and other immersive technologies are helping retailers build a bridge between brick-and-mortar and online shopping experiences. In the process, retailers are unlocking a wealth of digital content at the critical point (90 percent) of in-store retail purchases being made as customers are touching products.
At Perch Interactive, for instance, the focus is on elevating traditional product displays by adding an interactive component. When a customer picks up an item from the shelf, the motion triggers an accompanying digital display that then shows important product information, styling advice and recommendations for similar items.
Companies like Perch Interactive are transforming the point of purchase, as we discussed in a recent podcast episode with the company’s leadership. Emerging consumer technologies like augmented reality and visual search will empower shoppers with all kinds of new in-aisle product info.
IN-STORE FRAGRANCE FINDER
One of the investments is intended to add value in a category in which Macy's is already winning: fragrance. Noticing that in-store customers shop fragrances by brand, but online they search by scent families, the retailer’s digital and store merchants together identified an opportunity to create a digitally driven, approachable alternative that replicates the online fragrance shopping experience in stores.
The result is an interactive fragrance display created by New York-based retail tech company Perch that will roll out to select stores in May, letting customers shop by their favorite notes across different scent families. Shoppers will start by taking a quiz to narrow down their preferred scent family, and then will pick up each bottle on the display to learn more about its scent notes and the brand story. The digital interface will offer more information on each fragrance automatically the moment a shopper touches a bottle and will suggest scents that match their preferences.
Macy’s has unveiled new solutions designed to enhance the in-store and mobile customer experience at the Shoptalk conference being held in Las Vegas. The retailer will introduce an augmented reality experience in beauty set to launch in late spring, as well as interactive fragrance displays powered by a new partnership with Perch, provider of physical and digital interactive displays for retailers.
Shoppers Just Want To Have Fun
Macy's came out swinging with a new interactive display signage tool from Perch Interactive that can meld the worlds of on and offline by allowing consumers to explore and personalize items like fragrances.
Macy's is doubling down on the beauty business this year. On a recent earnings call with analysts, the retailer's executives noted that the brand will be investing more in the category this year.
The retailer is using its learnings from customer behavior online and using that to inform new fixtures and applications in brick-and-mortar. For example, Macy's found that customers liked to shop online for fragrances by scent, but inside stores, the category is arranged by perfume brand. Macy's recently entered a new partnership with Perch Interactive that will include fragrance finders in stores so consumers can browse by scent in person, as they do online. The company is doing something similar with skincare.
The American department store has spent several years in the doldrums, but favorable winds may be stirring. At Shoptalk on Sunday, several representatives from Macy's talked about how the retailer has abandoned some traditions, like siloed concessions in beauty, and embraced technology, such as a new search tool from Perch Interactive that enables discovery online and off.
Read the full article at Retail Dive.
Macy’s has unveiled a set of in-store interactive perfume displays which allows customers to choose a perfume based on a scent rather than the brand, which is how shoppers tend to shop for fragrances online.
After identifying that customers like to shop for perfume by brand in store, but by searching for scent notes – such as citrus or floral – online, Macy’s wanted to provide shoppers with an innovative way to discover fragrances in this way in store.
Read the full article at Essential Retail.
Interactive Fragrance displays
Macy’s is the fragrance destination and starting in May, the brand will make shopping for the perfect scent easier, with the rollout of interactive displays that will help customers navigate scent families. As customers engaged with our robust assortment of top fragrances, we learned that those who bought in-store, primarily did so by brand, but when they purchased fragrances online, they shopped by scent family, filtering our assortment down to the top notes such as floral or citrus.
Later this spring through a partnership with PERCH, select Macy’s locations will offer a digitally driven, highly approachable alternative fragrance shopping experience that allows consumers to discover new scents. Featuring their favorite notes across different scent families, the digital interface shares more information on each fragrance based on shopper input and suggests scents that match their preferences. An extension of the traditional counter experience, customers will now have another option as they trial and find their perfect scent in-store.
Read the full press release on Macy’s press page.
We have one objective here at PERCH, that is to to provide delightful and valuable customer experiences to the brands we serve and the individuals they serve. This objective spans all of our initiatives including our blog.
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PERCH whether in store or online will design and distribute curated intentional content and experiences that will make an impact.