Business Wire: Global Beauty Tech Forum NYC Brings an Innovative Look at the Future of AI & AR Technologies Upgrading the Consumer Beauty Experience

Business Wire:  Global Beauty Tech Forum NYC Brings an Innovative Look at the Future of AI & AR Technologies Upgrading the Consumer Beauty Experience

The Global Beauty Tech Forum featuring Ulta Beauty, SAP, and Perch spoke to the innovative ways retailers are creating new-concept, experimental shopping experience online and offline to drive sales.

IoT For All - Can Retailers Successfully Leverage Augmented Reality and AI?

Perch_IoT For All_Retailers

While the first wave of IoT in retail was about data and analytics, the next wave will be about affecting in-store behavior with interactive marketing. Interactive displays, “magic mirrors,” and other immersive technologies are helping retailers build a bridge between brick-and-mortar and online shopping experiences. In the process, retailers are unlocking a wealth of digital content at the critical point (90 percent) of in-store retail purchases being made as customers are touching products.

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Footwear News - The Experiential Innovations Helping Stores Compete with E-Commerce

Footwear News - The Experiential Innovations Helping Stores Compete with E-Commerce

At Perch Interactive, for instance, the focus is on elevating traditional product displays by adding an interactive component. When a customer picks up an item from the shelf, the motion triggers an accompanying digital display that then shows important product information, styling advice and recommendations for similar items.