FashNerd- Coty Launches "Clairol Color Expert" as Part of Digital Innovation Strategy

Interactive Retail Display_Perch

One of the more prevalent opportunities in the retail space today is integrating physical products with personalized digital experiences.

This integration is especially thriving in the beauty industry and can be seen in the development of “Clairol Color Expert” by Coty.

Coty is one of of the world’s largest beauty brands, and is collaborating with companies like Google and Perch Interactive to provide value not just in the products they sell, but in the expertise and service that comes with that product.

Read the full article by FashNerd here.