Coty Debuts First-of-its-Kind Beauty 'Magic Mirror' at Bourjois Boutique With Perch

Bourjois Magic Mirror Augmented Reality Retail.png

Quoting the article:

Coty has unveiled a 'blended reality' beauty Magic Mirror at its newly relaunched Bourjois boutique in Paris.

The Bourjois Magic Mirror is powered by products -- and activated by shopper-product interaction. The revolutionary technology integrates physical products with digital content, and represents a first-of-a-kind augmented reality (AR) makeup try-on experience.

Elodie Levy, Coty's global digital innovation senior director explains, “As part of our desire to reinvent the retail experience through purposeful and personalized innovation, the Bourjois Magic Mirror represents the most extensive integration of physical products and digital content in the beauty industry."

"Trevor Sumner, PERCH Interactive CEO, said, "The next generation of in-store marketing is about blending digital experiences naturally into the shopper journey. The Bourjois Magic Mirror uses computer vision to sense the most important indication of interest in physical retail - when a shopper touches a product - unlocking an experience that encourages natural pathways of discovery, education and engagement.”

Read the full article here.