AlleyWatch - This NYC Startup Just Raised $1.7M to Prove that the Retail Apocalypse is Not Real

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We’ve all heard the stats and have seen articles that mention how brick-and-mortar stores are coming to an end, but is that actually true? According to PERCH, the experiential marketing platform that uses patented, cutting-edge technology to give items a life of their own, the retail apocalypse is just talk. That’s because in the last six months this marketing company’s average deal size has doubled and it is growing 100% QoQ. Furthermore, PERCH collects data with every interaction and uses it to optimize the brand experience and impact.

AlleyWatch spoke with CEO Trevor Sumner to discuss how building this patented marketing platform that’s being used by brands like Jo Malone, Kate Spade, Delta, Reebok, and Neiman Marcus is revolutionizing the in-retail shopping experience.

Read the full article here.