Perch CEO Trevor Sumner accepts the Most Influential CEO Award for Visual Merchandising by Corporate Vision
Trevor Sumner, CEO of PERCH, was awarded the Most Influential CEO Award for Visual Merchandising by Corporate Vision this month. The winner of this award is chosen through a combination of votes gathered from their network of respected industry partners and their own rigorous in-house research, performed by our dedicated network of industry insiders and corporate specialists, according to the Corporate Vision website.
“Merchandising is the core of the shopping experience and something remarkable is changing. A confluence of factors is driving retailers to adopt digital in-store,” said Trevor after receiving the award. “I believe what we are doing is simply magic. Not just magical, but magic. Watching shoppers smile, laugh and play with products because of the surprise and delight of Perch is such a wonderful feeling. Bringing joy into this world at scale is no small feat. And ultimately, Perch lets every product tell its story. All the wonderful digital story-telling online can finally make its way into store. And that’s what this award is really about.”
Read more about the award and Trevor’s response here: https://www.perchinteractive.com/retail-marketing-blog/2019/8/the-most-influential-ceo-in-visual-merchandizing19
Kohl’s partners with Facebook to feature up-and-coming brands with its new “Curated by Kohl’s” program
Kohl’s announced the launch of “Curated by Kohl’s,” a selection of products from emerging brands sold at Kohl’s both online and in-store starting in October 2019, according to a company press release.
The first brands that will make the cut include Adore Me, East Adeline by Dia&Co, Kid Made Modern, Lovepop, Luca + Danni and United by Blue, according to Retail TouchPoints. The brands chosen for the new program were based on online popularity, and ultimately selected with the help of Facebook and Instagram data.
Facebook will continue to help Kohl’s find up-and-coming brands based on shopper interests. The two will partner up starting in 2020 to help Kohl’s with brand curation, identifying exciting startups who have built a strong online presence.
The assortment of brands include apparel, accessories and homegoods, and will be refreshed quarterly, according to the release.
“We’re incredibly excited to launch Curated by Kohl’s as a way to surprise and delight Kohl’s customers with a continuous stream of new, relevant merchandise, and as an avenue to bring new customers to Kohl’s,” said Doug Howe, Kohl’s chief merchandising officer. “Furthermore, Curated by Kohl’s provides the opportunity for us to showcase innovation, connect with digital retailers, and team up differently with best-in-class digital platforms like Facebook.”
Kohl’s is also bringing in a new set of brands later this year including Nine West apparel, handbags and footwear, Scott Living home lifestyle collection, and Elizabeth and James apparel, plus a holiday capsule by fashion designer Jason Wu, according to RetailDive and Retail TouchPoints.
CEO Michelle Glass has also brought Amazon into the mix, with all 1,100+ Kohl’s stores accepting customer return orders from the e-commerce giant for free. The company is also dipping its toes in the “one stop shop” model by leasing out space to Aldi and Planet Fitness next to their stores.
Stein Mart launches new digital integration to enhance the customer experience
Stein Mart has partnered with Mad Mobile to equip store associates with Apple IPads to provide mobile checkout and endless aisle shopping features, according to a company press release. Store associates at all 283 stores will now reduce checkout times and improve the customer experience.
Mad Mobile’s Concierge app allows associates to help address customer pain points seamlessly by cutting down checkout lines and offering assistance to customers in search of items in stock. Stein Mart saw an increase in both AOVs and enrollment in its private label credit card as a result of the pilot program.
"Concierge enabled us to upgrade our legacy point-of-sale systems to meet the needs of today's shopper," Stein Mart Chief Information Officer Sharon Hart said. “We selected Mad Mobile because of the strong results Concierge has produced for other major retailers and their proven ability to extend legacy POS systems to mobile devices. By renovating our POS, instead of replacing it, we saved significant costs and minimized operational risk.”
The push in tech innovation comes after a poor Q1 performance and a profit drop of 45% in 2018. The company’s stock is trading at just under $1, and the brand has been in danger of being delisted since July, according to a filing with the SEC.
To combat these downfalls, Stein Mart launched three initiatives in addition to their upgraded POS. These include housing Amazon lockers at 200 stores, adopting the Oracle Merchandise Planning Solution to better manage inventory, and a new loyalty program.
Sounding Smart by The Retail Water Cooler
Ulta has launched a new online platform called Sparked at Ulta Beauty. The online program features "digitally native, and socially fueled beauty brands” that are going into brick and mortar for the first time, according to RetailDive. According to a company press release, the new collections will be “continuously refreshed,” but the first brands to make an appearance are Uoma Beauty, Elcie, Zoeva and Love Wellness.
Steve Madden acquired two sneaker startups in one shot this week, including Greats Brand, Inc. and BB Dakota. Greats was founded as a digital brand specializing in premium Italian-made sneakers, while BB has sold through various department stores and through its own website, according to RetailDive. A company press release revealed the brands had a combined total of $56 million in net sales in the 12 months ended June 30.
Following in UPS’s footsteps, Amazon has applied for a waiver with the FAA to allow drone deliveries in the United States, according to documents filed on the federal register. The Prime Air delivery service drones would be capable of carrying up to five pounds and deliver packages to customers within 30 minutes or less, according to the waiver. There is no set timeline for approval, according to an FAA spokesperson.
Macy’s is partnering with second-hand apparel site ThredUp to pilot sales of used clothing in 40 Macy’s stores nationwide, according to RetailDive. The partnership will cater to the 33% of millennials, 31% of baby boomers, 20% of Gen X and 16% of Gen Z who are buying used fashion, according to ThredUp. Macy’s will not accept ThredUp returns unless the merchandise is purchased at the department store directly.
Nike has officially launched a sneaker subscription for kids called Nike Adventure Club. The program is aimed at children roughly from two to 10-years-old (sizes 4C to 7Y) and features more than 100 different sneaker styles, according to RetailDive. The subscription comes in three tiers: four pairs each year for $20 per month, six annual pairs for $30 per month and 12 pairs for $50 per month.
The CNBC|SurveyMonkey Small Business Survey found that since the survey began in 2017, a majority of Americans (59%) say that Amazon is bad for small business, where this number was only 37% two years ago. Public opinion of Amazon has shifted after congressional and public backlash of opening a second headquarters in NYC and monopolization of the online market space.
Macy’s has opened a new 675,000-square-foot distribution center in Columbus, Ohio that will utilize Google Cloud data warehousing and analytics solutions to streamline retail operational functions, according to Retail TouchPoints. Macy’s will use this new system to ensure merchandise is accurately and efficiently received in more than 200+ Macy’s Backstage discount stores.
Back-to-school shopping has become a big win for mass merchandisers, with parents spending an expected $14.5 billion in the weeks following August 1, according to Deloitte. The Deloitte data says that approximately 56% of shoppers will spend their total back-to-school budgets in-store, while 29% of the average budget will be spent online. Mass merchandisers win out over smaller businesses due to their convenience and combination of online and offline offerings.
Target has proved successful in handling online order fulfillment through its retail locations, handling 80% of orders in Q1, up 60% from Q1 in 2017, and was able to cut costs by 40% by doing so, according to SupplyChainDive. While switching to smaller customers order can be a difficult transition for companies, “shipping from a store can also soften” this impact on the distribution operations as the channel between the DC and store will go largely unchanged, according to Modern Materials Handling.
Less foot traffic has caused several retailers to want to separate from malls, but Simon and GGP made a “drastic move” back in 2016 to take over teen retailer Aeropostale at its bankruptcy auction, resulting in rent-reduction deals to keep 400 of the Authentic Brands Group stores open. Simon and GGP said they wouldn’t rule out making this kind of move again, but they need to be strategic about their investments in order to keep their malls open.